The Peak
Playbook

Market intelligence and channel execution, in one place. Everything you need to sell more this peak season.

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Our Playbook

Sell more
when it matters most.

Peak season rewards the retailers who move first. From September through the holiday rush, marketplace rules shift, prices change by the hour, and shoppers compare more offers before buying than at any other point in the year. The brands that come out ahead aren't the ones with the biggest catalog. They're the ones who can see the market clearly and act on it fast.

That's the gap Lengow closes. On one side, market intelligence: real-time visibility into competitor pricing, marketplace positioning, and where demand is actually moving.

On the other, channel execution: the infrastructure to get products live, priced right, and selling across every marketplace and ad channel that matters, without the manual work slowing you down.

The Peak Playbook is a series of live sessions built for retailers and brands preparing for peak season 2026. Each one covers a different piece of the readiness puzzle, from pricing strategy to marketplace expansion to social commerce, backed by real data and real tools. Join the ones that match where you sell, or follow the full series.

Now Streaming

This Season Plays

Amazon in France and Spain: Who beats the giant, and who loses?
A masterclass with Adrian Gmelch on Lengow’s latest Price Radar study, covering where Amazon wins, where it loses, and who's actually beating it, from price to catalogue, so you can stay ahead of Peak Season.
Watch on demand
Marketplaces en Peak Season: cómo vender más en MediaMarkt
En esta sesión, MediaMarkt y Lengow analizan las dos caras de la peak season: qué espera un marketplace de las marcas que quiere incorporar, y qué hace falta técnicamente para estar a la altura cuando el volumen se dispara.
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Optimiser Google Shopping et votre flux pour réussir Black Friday
Céos et Lengow s’associent pour vous aider à préparer votre flux Shopping avant la période la plus intense de l’année.

L’objectif : concentrer votre budget sur les produits qui génèrent réellement de la performance et de la marge.
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TikTok Shop Italia: cosa dicono i dati in vista della Peak Season
A webinar with Gemma from Lengow to explore TikTok Shop’s growth in Italy, the new Peak Season channel brands can’t ignore. We’ll uncover which categories are driving the market and where to focus your efforts ahead of Q4.
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Vende Más en Carrefour Marketplace: Catálogo Automatizado y Precio Ganador para Peak Season
Los marketplaces ya lideran las ventas online en campañas como Black Friday, pero estar presente no basta. Carrefour compartirá las claves para preparar la Peak Season, y Lengow mostrará cómo automatizar el catálogo y optimizar el precio para competir por la Buy Box durante toda la campaña.
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From The Archive

Previously On The Last Season

Bonus Features

Bonus Content for the Season