Download the State of Retail Media in 2022 - Europe For Free
Through this report discover:
- The Retail Media market and its rapid growth
- The existing ecosystem in Europe and the main actors
- The place for brands in this market
- And finally the most significant future trends to anticipate in order to succeed!
NESTLÉ - NESPRESSO
..users have a high purchase intent on marketplaces due to the convenience ... retail media is an opportunity to drive incremental sales and reach new-to-brand consumers.
6 Reasons Why Retail Media is Growing
We have identified 6 underlying trends which generate growth for retail media. It is not limited to the growth of ecommerce, as one could imagine.
Overview of European marketplaces and Retail Media Enablement
Retail media in Europe is led by Amazon. It is one of the top marketplaces in almost every European country and it is frequently the biggest player. But other multi-market players are developing in the market and now offer Retail Media
This research report is based on interviews of 11 experts representing 4 types of players in the retail media ecosystem.
Research carried out by Anders Hjorth, Founder of Innovell and Marie Crolard, Content Manager at Lengow.