Cost Optimisation: The Real Deal
E-Commerce in 2023: Navigating through the Challenges Ahead
Another tumultuous year lies ahead in 2023. To thrive in the face of this year's challenges, e-commerce executives must focus on cost optimisation, risk mitigation, adapting to changing customer behaviour, and more generally harnessing data to inform their decisions.
Get the insights from TikTok, Fruugo, Retail4Brands and Lengow on how to overcome these challenges.
Cost Optimisation: The Real Deal
Protect Margins
Amplify organic marketing efforts
Use dynamic budgeting for high ROI
Unlocking New
Customer Behaviours
Rollout omnichannel
Focus on innovation
Leverage product data
Agility:
The Ultimate Puzzle
Companies need to be increasingly agile. First and foremost, in order to meet customer demands wherever they are and take advantage of any new opportunities. But also to cope with the increasing competition across the board: 64% of e-commerce decision-makers evaluate competition as very tough or tough.
Embrace Composable Commerce
Reduce time to market
Thorough product information
Data-fuelled Commerce
Data is a marketer's most valuable asset. Although it can be challenging to make sense of, it is essential to collect as much of it as possible. From shipping to customer satisfaction to product performance, data can help you understand where you are and where you need to be. But 44% of e-commerce businesses report struggles with effective data acquisition tools, and 34% lack confidence in their data for campaign strategy.
Unify data
Activate data
Use Business Intelligence