E-Commerce in 2023: Navigating through the Challenges Ahead

Another tumultuous year lies ahead in 2023. To thrive in the face of this year's challenges, e-commerce executives must focus on cost optimisation, risk mitigation, adapting to changing customer behaviour, and more generally harnessing data to inform their decisions.

 

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Cost Optimisation: The Real Deal

In 2023, you’re working against a particularly high inflation period as well as rise in customer acquisition costs. More than 3 in 4 consumers have adjusted their spending due to inflation, including half who now only buy generic brands or products on sale. Your customers are likely reducing their spending on nonessential products, which makes it more important for you to offer competitive pricing.
+200%
rise in Customer Acquisition
Costs in 8 years

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Protect Margins

Amplify organic marketing efforts

Use dynamic budgeting for high ROI

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How to Set the Right Prices for Your E-Commerce During High Inflation Rates

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Master Intelligent Google Campaigns to Drive Performance

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Unlocking New
Customer Behaviours

In 2023, it is key to prioritise the customer experience and to adapt to their behaviors for success. Offer the greatest convenience and the best prices to compete in a fragmented market, where shoppers can buy anytime, anywhere, from any channel. Loyalty is declining, the One-Time Buyer is rising. Therefore, adaptive distribution channels and the ability to provide a seamless experience across channels are essential.
1/4
of adults no longer
feel loyal to any brand

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Rollout omnichannel

Focus on innovation

Leverage product data

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What Is Gen Z Shopping and Why Should You Care?

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Unleash Your Social Commerce Potential

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Read our complete ebook to overcome these challenges and thrive in uncertainty!

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Agility:
The Ultimate Puzzle

Companies need to be increasingly agile. First and foremost, in order to meet customer demands wherever they are and take advantage of any new opportunities. But also to cope with the increasing competition across the board: 64% of e-commerce decision-makers evaluate competition as very tough or tough.

X2
number of online stores
(2021 vs 2022)

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Embrace Composable Commerce

Reduce time to market

Thorough product information

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How to Offer the Best Online Product Experience Through Product Data

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What to Know About an E-Commerce Feed Manager?

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Data-fuelled Commerce

Data is a marketer's most valuable asset. Although it can be challenging to make sense of, it is essential to collect as much of it as possible. From shipping to customer satisfaction to product performance, data can help you understand where you are and where you need to be. But 44% of e-commerce businesses report struggles with effective data acquisition tools, and 34% lack confidence in their data for campaign strategy.

50%
of retailers want to collect
more real-time data to make
faster business decisions

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Unify data

Activate data

Use Business Intelligence

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What Is Brand Intelligence?

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The Ultimate Guide to Using Price Intelligence for Your Business

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