AI Shopping : how to get ready before your competitors do.
ChatGPT Shopping, Google AI Mode, ChatGPT Ads, MCP. Shopping surfaces are shifting toward assistants, and they all read the same thing : your product feed. This guide explains what to put in it, in what order, and what can wait.
FormatIllustrated PDF15-minute read
ForBrands and retailersE-commerce, acquisition, data
Content3 concrete frontsGet seen, get chosen, get bought
AccessOn demandOpens instantly
New
What's inside
Three fronts, one asset behind them.
The guide doesn't list everything moving in AI. It breaks the topic down into three fronts a brand can act on right now, separating what's urgent from what's just worth watching.
1
Get seen
Assistants don't recommend what they can't interpret. What ChatGPT Shopping and Google's AI surfaces actually read, and the attributes that make the difference.
2
Get chosen
Advertising is arriving inside assistants with rules that have nothing to do with classic auctions. Format, targeting, rollout timeline across Europe.
3
Get bought
Agents that act, not just advise. What the Model Context Protocol exposes from your systems, and how to prepare your operations without rebuilding everything.
The common thread across all three : they all run on your product feed. That's bad news for anyone who's neglected it, and good news for anyone who's already put in the work.
A preview
AI traffic has changed in nature over twelve months.
2.5xswing in conversion over twelve months
We've moved from browsing to buying.
In early 2025, a visitor arriving from an AI assistant converted significantly worse than average. That relationship has flipped. This isn't curious traffic anymore, it's intent-driven traffic.
The guide breaks down who these buyers are, what they expect from a product listing, and why feed quality now decides whether you show up in the answer at all.
Source: Adobe Digital Insights, US retail sites, Q2-Q3 2026.
Your competitors are already in the answer. Are you?
The full guide, free, in PDF. Fifteen minutes to know where to start.
